During the first years, his focus was exclusively the production of silverware, but the success and fame pushed Sotirio Bulgari to include all kinds of jewels in his product range; this gave the company a unique style, as did the use of Greek elements rather than French in the decoration of his products (French elements were the most popular at the time).
Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.
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Kdo je Sotirio Bulgari?
The founder of the Bulgari brand is Sotirios Voulgaris (1857-1932) and came from the Epirus Village of Paramythia (Greece), the largest Aromanian center of silversmithing in the Balkans. Voulgaris, also transliterated as Bulgaris, is a Greek surname meaning Bulgarian. He was one of eleven children of his father Georgios Voulgaris(1823-1889) and his Aromanian mother Eleni Stronggaris.
The history of the Bulgari brand begins in the ‘90s when the founder, the Greek silversmith Sotiris Boulgaris (later Italianized to Sotirio Bulgari) flees his home country (specifically the Epirus region) because of the continuous clashes between the Turkish and the Greek army, to try his luck in Italy. He stops immediately in Naples (1881), and then works hard to set up shop in Rome (1884), in Sistina street.